Freelance / Client Work
Proffrr
Find the right tyre, without the talk.
Proffrr started as a client need: cut through noisy tyre-buying decisions without making people read five tabs of product jargon. I built the product around AI-assisted guidance, cleaner information architecture, and a calmer decision flow.
The interesting part was not the model itself. It was shaping a product experience where AI, utility, and design all pointed in the same direction.
Want something in this direction?
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